Voice


ADVERTISING IN VOICE

GIVE
YOUR
COMPANY

A
VOICE!


WELCOME LETTER

Thank you for your interest in FGBMFI VOICE, where you'll be reaching more than 200,000 readers who trust and respond to our content. Our readers look forward to reading and sharing their ten annual issues of FGBMFI VOICE with their employees, co-workers, business associates and friends. In fact, FGBMFI VOICE has a nearly unheard of 4.1 pass along rate!

One factor that helps your ad pull responses is that FGBMFI VOICE is not a free publication, with no perceived value to our readers. Our readers have either initial individual subscriptions or receive their copy of FGBMFI VOICE through Bulk sales of 50 per bundle to various points of distribution in nearly 500 areas of the United States . Many of our associates buy one or more bundles of 50 to distribute in their places of business or commerce and on their national and international travels. Our readership is in 150 countries!

Our readers are active in business and in their communities. While FGBMFI VOICE reaches a wide age span of readers, our membership median age is 54 years old, which means that he / she is in the age group with the highest earning and disposable income levels. Our readers are financially stable, being business owners, upper management, sales professionals and government employees.

Over the next several months, our readers stay a combined 12,000 nights in hotels on business and pleasure travel, make more than 6,000 round trips by air and drive 10,000 days in rental cars and light trucks.

One more thing about our readers: They are active in their churches and communities, generally non drinkers/smokers and have high levels of integrity, strong family values and consider themselves to be very interested in faith, religion, world events, personal success and the importance of physical mental and spiritual health. These are church attendees, conference goers and music buyers.

For your interest and consideration, the editorial themes of upcoming issues include:

  • January-February, 2006 – George Foreman on cover; former drug addict helps others.
  • March, 2006 -- Escape from Iraq . Cover: truck driver who was kidnapped in Iraq and escaped.
  • April, 2006 – NASCAR driver on cover, personal story of triumph inside
  • May, 2005 –Professional sports figures, inc. NFL players
  • June, 2006 – Wealthy Business owners with a purpose
  • July-August, 2006 – Super-Successful after a change of Masters
  • September, 2006 - Christians in top government

For only pennies per reader, you can present your persuasive message to our more than 200,000 readers. If you want to increase your sales, or expand your image in an exclusive professional and spiritual market, call us today to reserve your space in the next issue of FGBMFI VOICE. We'll help you tie in your ad with our feature articles for enhanced eye traffic, so you will get the best return on your advertising investment.

Sincerely,

Gene Arnold
Advertising Sales Manager


(717) 731-1478   fgbmfipa@juno.com

P.O. Box 19714 , Irvine , CA 92623-9714 , 949-461-0100 www.fgbmfi.org


VOICE READERSHIP DATA

  • Circulation: 50,000 How often published: 10x/year
  • Cost per 1,000: $500/K Cost each magazine: $0.50
  • How is VOICE distributed:
    1. FGBMFI Member Subscription
    2. Bulk sales of 50/bundle to various points of distribution in 500 areas of country
    3. Bulk sales: Associates buy bundles of 50 for places of business/commerce
  • Membership median age: 54
  • Membership median annual income: approx. $74,715
  • Membership median education level: 2 years college
  • Membership professional positions: Large percentage of Members are small business owners, upper management, salesmen, government officials.
  • Number of nights per year spent in hotel: 6
  • Number of round-trip airplane trips per year: 3
  • Number of days per year car rental: 5
  • Deadline: ADS: 1 st of the month, the month prior to issue date
  • Who else is reaching this market: Promise Keepers, Honor Bound
  • Distribution/pass-along rate: 4.1 readers per issue
  • Shelf life: 2 years. Exceptionally long with members
  • Themes of upcoming issues:
    • October, 2005 – George Foreman on cover; former drug addict helps others.
    • November, 2005 -- Cover: truck driver who was kidnapped in Iraq and escaped.
    • December, 2005 – NASCAR driver on cover
    • Professional sports figures, inc. NFL player(s)
    • January-February, 2006 – Wealthy Business owners with purpose
    • March, 2006 – Super successful after a change of Masters. Businessmen on top of their game.
    • April, 2006 - Christians in top government
  • GIVE YOUR COMPANY A VOICE!


VOICE PUBLISHING SCHEDULE

VOICE magazine has been published for over 50 years; and is read in 150 countries.

ISSUE
MONTH
SPACE
DEADLINE
DIGITAL ART
DEADLINE
Jan-Feb, 2006 December 10 December 20
March, 2006 February 10 February 20
April, 2006 March 10 March 20
May, 2006 April 10 April 20
June, 2006 May 10 May 20
Jul-Aug, 2006 June 10 June 20
September, 2006 August 10 August 20
October, 2006 September 10 September 20
November, 2006 October 10 October 20
December, 2006 November 10 November 20


VOICE ADVERTISING RATE CARD 8/05

VIRTUAL MAGAZINE . In addition to the over 200,000 readership, the website receives over 10,000 hits per month. The FGBMFI VOICE Magazine, with YOUR advertisement, is posted on the website. This VIRTUAL VOICE is included in the advertising rate. www.fgbmfi.org

SIZE OF ADS:

  • Full Page: 5 7/16” wide x 7 ¼” high.
  • Half Page (Horizontal only): 5 7/16” wide x 3 5/8” high.
  • Back Page: 5 7/16” x 5 7/16”
  • Center Spread Trim size: 10 7/8” wide x 7 ¼” high.

BLEEDS : Ad ¼” bleed to every side that bleeds, except for the center of the center spread.

Full Color Advertising PAGE RATES:

TIMES/Year FULL PAGE HALF PAGE
1X
$3,200 $1,700
5X
$3,000 $1,600
10X
$2,800 $1,500

SPECIALTY PAGE RATES:

TIMES/Year CENTER SPREAD BACK COVER
1X
$7,000 $4,000
5X
$6,850 $3,800
10X
$6,700 $3,600

Payment must be received by the 25th of the month prior to the Issue Date. If previous credit arrangements have been made, balance must be paid in full within 21 days of billing date.


VOICE CONTACT PAGE

Gene Arnold
Advertising Sales Manager
(717) 731-1478 fgbmfipa@juno.com

Digital, electronic art is preferably emailed to: voice@mail.fgbmfi.org

or to the Editor, Bob Armstrong: bobkimandb@aol.com

 

If sending artwork on a disk, please use the FGBMFI VOICE mailing address in USA :

VOICE Magazine
P.O. Box 19714 , Irvine , CA 92623-9714
949-461-0100
Fax: 949-609-0344
www.fgbmfi.org

When using overnight service, please use the physical address:

VOICE Magazine
Suite 312
27 Spectrum Pointe Drive
Lake Forest , CA 92630
949-461-0100

FGBMFI Voice Demographic Profiles


FGBMFI VOICE DEMOGRAPHIC PROFILES

Over 200,000 people read each issue of FGBMFI VOICE.

  • Based on a 2.5 pass along rate the first six months of each issue, with a total average issue life of 18 months

 

 

 

Total Readers

 

205,480

 

 

 

Gender

 

 

Men
Women

 

79%
21%

 

 

 

Age

 

 

Age 18-49
Age 25-54
Age 55+
Average Age

 

27%
65%
62%
54

 

 

 

Education

 

 

Attended college or beyond
College graduate or beyond

 

77%
55%

 

 

 

Occupation

 

 

Professional/Managerial
Top/Middle Manager
Employed

 

34%
33%
80%

 

 

 

Income

 

 

HHI $50,000 or more
HHI $60,000 or more
HHI $75,000 or more
HHI $100,000 or more
Average HHI
Median HHI

 

75%
66%
50%
31%
$91,210
$74,715

 

 

 

Children

 

 

Any children in HH
Children 2-11
Children 12-17

 

43%
18%
30%

 

 

 

Homeowners

 

 

Own Home

 

79%

Readers are loyal to FGBMFI VOICE Magazine

Numbers of issues read
- Nearly 9 per year, average
- 76% read 7+ issues per year
More than 54% keep issues of VOICE for two years or more
VOICE readers share their copies of VOICE with their co workers, business associates and friends, with an impressive 4.1 pass along rate.

Time spent reading VOICE:
- Average 31 minutes;
- 64% spend 20+ minutes


VOICE GENERAL ADVERTISING TERMS

General Information

  • Cover Price: $2.50
  • FGBMFI VOICE announces all changes in rates at least 30 days prior to such changes, and attempts to notify all active advertisers and agencies by mail.
  • All ads running in a given issue of FGBMFI VOICE do so at rates in effect at that time, regardless of previous rate quotations.
  • Contracts must be completed within one year of first insertion. Advertisers that do not fulfill the minimum required spending for the discount level applied during their contract year will be re-billed for all advertising run that year at rate commensurate with the actual discount earned.

    All advertising accepted on a credit basis is due and payable in full within 21 days of billing date. All other ads require prepayment.

Scheduling Requirements

  • Rates quoted in this rate card are based on the advertiser providing to scale camera ready ads, needing no changes or additions by FGBMFI VOICE design staff.

Agency Commission

  • 15% to recognized advertising agencies.

Rejection and Editing of Advertisements

  • FGBMFI VOICE may, at its sole discretion, edit, classify, reject or cancel at any time any advertising submitted by advertiser.

Ads are not deemed accepted until qualified and approved. Ads requiring money to be sent through the mail by the reader must include a money-back guarantee.

All real estate advertised herein is subject to the Federal Fair Housing Act of 1968 as amended which makes it illegal to advertise “any preference, limitations or discrimination based on race, color, religion, sex, handicap, familial status or national origin, or intention to make any such preferences, limitation, or discrimination.” We will not knowingly accept any advertising which is in violation of the law. All persons are hereby informed that all dwellings advertised are available on an equal opportunity basis.

The advertiser represents and warrants that advertisements placed by the advertiser comply with all applicable federal, state or other laws and/or regulations.

Positioning of Advertisements

  • FGBMFI VOICE shall have full positioning latitude on all advertisements except those with specified franchise or position guaranteed positions. For 15% above the regular rates, advertisers may guarantee page and position (based on availability).

Liability For Errors

  • FGBMFI VOICE assumes no liability for any advertisement whether or not it is supplied, camera-ready, by the advertiser.
  • FGBMFI VOICE is not responsible for errors in key codes or box numbers. FGBMFI VOICE shall not be liable to advertiser for any loss that results from the incorrect publication, positioning or omission of its advertisements.

Payment Time

  • Payment is due upon receipt of invoice. In the event that the Advertiser fails to make timely payment, FGBMFI VOICE may immediately cancel all orders for advertising and advertiser shall indemnify FGBMFI VOICE for all expenses incurred in connection with the collection of amounts payable, including court costs and attorneys' fees.

Ownership of Advertising Copy

  • All advertising copy that represents the creative effort of FGBMFI VOICE and/or the utilization of creativity, illustrations, labor, composition or material furnished by it is and remains the property of FGBMFI VOICE, including all rights of copyright therein.
  • Advertisers cannot authorize photographic or other reproductions, in whole or in part, of any such advertising copy for use in any other medium without the express written consent of FGBMFI VOICE.

Advertiser and Agency Liability

  • FGBMFI VOICE reserves the right to hold advertiser and its advertising agency jointly and severally liable for such monies as are due and payable to FGBMFI VOICE. Advertiser and its advertising agency shall indemnify FGBMFI VOICE from all damages, costs and expenses, of any nature whatsoever, including attorneys' fees, for which FGBMFI VOICE may become liable by reason of its publication of advertiser's advertising or provision of production services to advertiser.

Taxes On Advertising

  • In the event that any international, federal, state or local taxes are imposed on the printing of advertising materials or on the sale of advertising space, such taxes shall be assumed and paid by the advertiser.

Cancellations

  • The closing time for cancellations of advertising is noon Pacific time ten working days prior to scheduled date of publication.
  • Cancellations will not be accepted after closing of current issue.
  • Advertiser shall be responsible for any production or creative services rendered by FGBMFI VOICE regardless of cancellation of ad.

Miscellaneous

  • Forwarding of an order is construed as an acceptance of all rates and conditions under which advertising space is sold at the time by FGBMFI VOICE and such order, when accepted by FGBMFI VOICE, shall constitute a contract. Failure to make any order correspond in price, or otherwise, with the rate card is regarded as a clerical error and publication is made and charged for upon the rates and terms of the rate card, without further notification.
  • Special clauses in insertion orders or contracts will not be accepted if relating to legal liability, circulation guarantees or positioning requests other than position guaranteed positions.
  • All contracts are conditional on strikes, fires, acts of God or the public enemy, war, or any cause not subject to the control of FGBMFI VOICE, excluding Advertiser's failure and/or inability to perform.
  • Ads cannot resemble editorial or cover page format of FGBMFI VOICE.
  • FGBMFI VOICE deals directly and individually with its advertisers and does not accept brokered advertising.

ADVERTISING PRODUCTION NOTES

VOICE is a full color magazine, and accepts only color ads. VOICE accepts only electronic, digital art.

Advertising artwork must be emailed as a 300 bpi resolution, or higher, in either of the following formats: tiff, jpeg, PDF or Quark PDF files. Use CMYK colors.

BLEEDS: Add an extra ¼” for each side that bleeds.

LIVE AREA: ½” from trim edge.

SCREEN RULING: VOICE prints at 133 lines per inch.

BEFORE SENDING INITIAL ARTWORK: Please check with VOICE staff for any last-minute requirements by the printer.

ADDITIONAL ARTWORK AND PRODUCTION. If digital, electronic art cannot be emailed, there will be additional art costs incurred.

Advertisement artwork is accepted by e-mail. Please see contact page.

voice@mail.fgbmfi.org

bobkimandb@verizon.net (Bob Armstrong – Editor)

COLOR TYPE: Color type using two or more overprinting inks should be no less than 14 point. Serif type is not recommended because fluctuation in registration will adversely affect the fine strokes and serifs. Make sure the color being used provides enough contrast between the text and the background. For example, pale blue text would be difficult to read.


Color Material Quick Specs

Formats

  • FGBMFI VOICE’s Prepress process is 100% digital. Film is not accepted.
  • FGBMFI VOICE operates on a Macintosh OS X platform and supports the following formats: Native application, PDF, Tiff (NOT TiffIts), and EPS.

Proofs

  • FGBMFI VOICE requires a proof be sent with every ad. If the ad is color, a color proof is preferred. For more detailed
    information, please see the page on Proofing.

Cropmarks & Bleeds

  • Cropmarks should be provided in the creative to show exactly how the ad should be placed in the ad space.
  • Do not include bleeds as FGBMFI VOICE is a NON-bleed publication.


Screen Ruling

  • FGBMFI VOICE prints at 85 lines per inch.


Highlight Dot

  • Use a 5%-7% dot for the smallest
    highlight meant to hold detail in
    halftones.

Midtone Dot

  • Prepare materials to compensate for a
    30% midtone dot gain. A 50% dot prior
    to press will measure approximately
    80% as a printed dot. See graphic at
    right.

Shadow Dot

  • 80%-85% in shadow areas intended to
    hold detail. Areas greater than 85% will
    likely print solid.

Flat Tint

  • No less than 10% is recommended for a flat tint for consistent reproduction.

Image Resolution

  • Photographic images should be prepared at a resolution of 170-250 dpi at full size.
  • Line art, such as bit-mapped logos or scanned text should be prepared at 600-1200 dpi at full size.
    However, we recommend that these elements be sent in vector-based, such as an Illustrator EPS.


Total Ink Density (DMax)

  • The total maximum ink density of color images or artwork should not exceed 240%. Lower is better
    in order to maximize shadow detail and reduce the potential for ink setoff.

Fonts/Type Specs

  • All fonts used should be Type 1 PostScript. TrueType fonts are not supported.
  • Reverse type is acceptable, but should be no less than 10 point sans serif for reversing out of single-
    inks and no less than 14 point for two or more inks.
  • Screened type reversed in a solid color must not exceed 20% tint of that color.
  • Surprinted type is not recommended in areas exceeding 30% tonal value. Yellow should not be used.
  • For more detailed information, please see the page on Typography.


Proofing

Advertising Proofs

  • FGBMFI VOICE proofs all incoming color advertising materials provided they arrive by deadline. These proofs are
    the best representation of how an advertisement will appear in FGBMFI VOICE. After inspection and approval,
    these proofs are used by FGBMFI VOICE press crews as a color matching guide during the actual run of press.
  • When sending materials intended to proof, please include contact information of the person(s) who are to receive
    them.


Test Proofing

  • FGBMFI VOICE will proof ad materials and loose art for color correction at no charge. This ensures that the final
    proof approved by the advertiser is representative of the actual reproduction in FGBMFI VOICE. Proofing loose art
    is especially helpful, as the client can establish the color while waiting for other ad elements.
  • Material to be proofed for color correction must be received in advance of the deadline. Contact your Ad
    Operations Quality Analyst(!)
    to arrange a proofing schedule.


Advertiser Supplied Proofs

  • FGBMFI VOICE requires a proof be supplied with all ad materials. If the ad is color, a color proof is preferred.
    FGBMFI VOICE does not guarantee matching advertiser proofs. These proofs are used to confirm that all elements
    of the ad reproduce.


Typography

Black Type

  • For clarity and readability, we recommend using type sized at 8 point or larger in the advertising
    creative.
  • Type faces with thin or delicate serifs and strokes, and non-uniform character thickness should be
    avoided.

Color Type

  • Color type using two or more overprinting inks should be no less than 14 point. Serif type is not
    recommended because fluctuation in registration will adversely affect the fine strokes and serifs.
  • Make sure the color being used provides enough contrast between the text and the background. For
    example, pale blue text would be difficult to read.

Reverse Type

Serif fonts are not recommended for reverse type. Delicate serifs and fine strokes can fill with ink. Other
important guidelines are as follows:

  • Type reversed out of a single-ink area should be no less than 10 point.
  • Type reversed out of two or more overprinting colors should be no less than 14 point. This allows for
    variances in register, while maximizing legibility.
  • If using reverse type on a color background, make sure there is enough contrast between the
    background and the type. For example, reversing out of pale blue may hinder readability.
  • When reversing type out of a screened single-ink background, the background screen should be at
    least 30% in tonal value.
  • Screened type reversed out of a solid color must not exceed 20% in tonal value if type and
    background are the same color.

Surprinted Type

  • Type should not be surprinted in areas that exceed 30% screen tint value. This allows for dot gain
    and provides necessary contrast between the text and the background.


VOICE ADVERTISING CONTRACT

Click link for printable Voice Advertising Contract


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